
|
|
|
|
|
|
|
|
|
|
|

New Performance Elan 350
The Elan brand expresses clear
values, representing a careful balance between performance and
cruising capability that can make sense in a family’s lifestyle
choices. To introduce new thinking into the range is to put that
brand strength at risk, and it was only after some very careful
calculation that the Elan 310 was launched into the range. With the
model’s twin rudders, powerful chined hull form and T-keel
configuration the market might have construed that this was a
seismic shift for Elan, away from the cruising component of its core
ethos. Of course, such a perception would have been quite wrong
because the very features the Elan 310 brought into the mix –
incredible directional stability, increased sail-carrying power,
effortless addition of speed – represent more of the same in terms
of user-friendliness, and as such further enhanced the cruising
scope of the boat. The Elan mantra of dual-capability would be as
strong as ever.
As it turns out the market has seen
it exactly as intended, and the 310 has been a runaway success for
Elan even in these testing economic times. In consequence, the ‘what
next?’ question was a relatively easy one to answer, and the new
Elan 350 is in many ways an affirmation of the design choices taken
earlier, confirming that the Elan 310 is not an individual outlyer
in the range but a core member.
The characteristics that made the 310
special are also embodied in the 350, but in a size of boat that has
been particularly popular over the years. It is a size that is small
enough to be manageable for a small crew – a husband and wife, for
example – but to have real sea-going capability and a turn of speed
that will be considered exceptional in a boat of this category. In
statistical terms, the 350 is relatively lighter for her length than
the 310, and the sail area : wetted surface ratio also greater. It
amounts to a sparkling speed potential but this blistering
performance will be rendered user-friendly by the same steering
qualities and course integrity as her smaller sister’s. In the
bigger boat, however, with its lavish cockpit the standard steering
arrangement is a twin wheel layout, replicating the sort of
ergonomic arrangement that one might have considered possible only
in a boat over around 40ft overall.
The powerful aft quarters that will
give the Elan 350 her power and pace will also engender her with an
unrivalled cruising accommodation, with a really spacious aft cabin
and generous heads compartment, and an aft stowage locker that will
be the envy of many larger cruising yachts.
The 350 is very much in tune with the
time – namely more speed for less effort – and is expected to make
good account of herself in the ever-increasing programme of
short-handed sailing events that are springing up. Radical she might
seem, but she is still true to her roots. Heart and soul, she is
every bit an Elan.
Your Elan Team

